Setting the right price in the SaaS industry is one of the highest-leverage decisions you can make, but also one of the most misunderstood. There’s no shortage of buzzwords out there: cost-based, value-based, usage-based, AI pricing, and more. But which one actually works in the real world❓
We created this pricing guidebook to cut through the noise. Instead of vague theory, we aimed to build a practical framework, checklist, and reference that founders and teams can use to make pricing decisions.
To ground it in reality, we reached out to people who’ve been in the trenches: SaaS leaders actively shaping and testing pricing strategies in their companies. We invite:
These experts shared what worked, what failed, what surprised them, and what they would do differently.
What we collected here